Admiring Christina Hendricks | Your fansite resource dedicated to Christina Hendricks |
Photos  -  check out over +30,000 photos and still counting

Posted on January 20, 2012 / by Flo / in Multimedia, News and Rumours, Projects

In a rather surprising celebrity and brand pairing, “Mad Men” star Christina Hendricks has lent her coquettish voice to Baskin-Robbins ice-cream stores.

Ms. Hendricks is the voice-over talent for a campaign by Baskin-Robbins to remind customers that flavors, not toppings, are what matter. Above is the first of a flight of 15-second ads for the brand by its agency of about two years, Atlanta-based 22Squared. We’re told the spots will run on the following networks: ABC Family, Animal Planet, Bravo, Food Network, Nick @ Nite, Oxygen, Style, TLC, WE and WGN.

Ms. Hendricks, who plays the attractive office secretary Joan Harris and behind-the-scenes manager of the agency in “Mad Men,” follows in the footsteps of costars cashing in with brands. Jon Hamm –better known as Don Draper — is the voice of Mercedes-Benz, while John Slattery, who plays Roger Sterling and Ms. Hendricks‘ sometime love interest on the show, appears in Lincoln ads.

Strangely, Baskin-Robbins isn’t touting its new spokeswoman, and it’s unclear whether Ms. Hendricks will actually show up in the ads at some point. Perhaps they didn’t want her steaminess to melt all the product.

You can watch/hear the video at the source.

Comments are closed.

Admiring Christina Hendricks is not associated with Christina Hendricks or her management. All messages written to Christina will be deleted right away! If you want to contact her, do it via fanmail. This site is an unofficial and non-profit fansite. All graphics, media, photos, etc. is respectfully copyrighted to Admiring Christina Hendricks unless otherwise stated. All photos on layouts, the gallery, or other photos do not belong to the site, nor do we take any ownership of them.