Allergan, the maker of LATISSE® (bimatoprost ophthalmic solution) 0.03%, announced today the launch of the 2011 LATISSE® Wishes Challenge. Inspired by the tradition of blowing on an eyelash to make wishes come true, the campaign is gaining momentum for the second year by rallying women in support of the Make-A-Wish Foundation®, a nonprofit organization dedicated to granting the wishes of children with life-threatening medical conditions. LATISSE® user and Emmy-nominated actress Christina Hendricks is encouraging women to join her to help raise $500,000 so a wish can be granted in every Make-A-Wish® chapter across the country. LATISSE® is the first and only prescription treatment approved by the U.S. Food and Drug Administration (FDA) to grow lashes longer, fuller and darker for those with inadequate or not enough lashes (eyelash hypotrichosis).
Consumers can participate in the LATISSE® Wishes Challenge by donating a minimum of $20 to the Make-A-Wish Foundation through the campaign’s website, www.LatisseWishesChallenge.com. LATISSE® will double all donations up to $250,000 until November 30, 2011.