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Christina talks to “Campaign Asia”

Much like her Mad Men character Joan Holloway, Christina Hendricks is classy, intelligent and in full control of her presence both onscreen and online.

Despite increasing pressure on stars to build a strong presence on social media, Hendricks has yet to launch a public Twitter account.

“I personally don’t want to watch an actor performing and just so happen to know they love this shade of lipgloss and that they had a breakup,” she said in an interview with Campaign Asia-Pacific following her appearance today at Spikes Asia. “It becomes a distraction. I know a lot of people love it and find it an outlet for them to share, and sometimes in an artistic way or in branding themselves. I just don’t think anyone cares if I ate asparagus for dinner. I like a little bit of mystery in others, and so I try and maintain that a little bit for myself.”

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Jess